Marketing Steering Group

The Marketing Steering Group provides both strategic and tactical guidance to the MIPI Board of Directors, Technical Steering Group, Working Groups and includes providing input into the MIPI Specification Roadmap, developing strategies to increase adoption, and determining marketing strategy for specification releases.  

Scope of Work:

  • Crafting of the overall message and specification positioning for the MIPI Alliance and working with the Board of Directors and Technical Steering Group to promote the MIPI Roadmap.
  • Work with the TSG and Technical Working Groups to identify new specifications through surveys, market research and providing technical marketing support to the specification development process
  • Development of supporting collateral materials including system diagrams, specification positioning statements, and other materials to support the implementation and acceptance of MIPI specifications in the mobile and mobile-influenced marketplaces.
  • Engage technical marketing representatives to participate in the activities of the MSG.
  • Development of communication and education programs for developers, members, potential and non-members and the mobile market on issues critical to the Alliance’s future success.
  • Promote and drive the acceptance and implementation of the MIPI specifications in the Alliance’s target market segments.
  • Develop programs to provide member companies value-add opportunities worldwide including:
    • Tradeshow Booth Opportunities
    • Events & Speaking Opportunities
    • Public Relations

Working Group Chair 

Divya Pratap, Intel Corporation