Event Overview
The 2025 Drive World Conference at DesignCon was held 28-30 January in Santa Clara, Calif., connecting automotive engineers and delivering education on the industry's latest technological advancements.
MIPI leadership and MIPI members in the automotive ecosystem participated in a panel discussion as part of the the Applying Test & Measurement Methodology track
Panel Session
Panelists: Peter Lefkin, Executive Director at MIPI Alliance; Edo Cohen, Co-Chair of the MIPI A-PHY Working Group (Valens Semiconductor); Julien Henaut (Bitifeye Digital Test Solutions); Ajeya Gupta (Ford Motor Company); Kevin Kershner (Keysight Technologies); Miki Takahashi (Granite River Labs) and Zhiping Yang (PCB Automation)
For the fourth year, the Test on Wheels panel shared exclusive insights into how the automotive industry is tackling the unique physical layer challenges on noisy, hot/cold, wet/icy and sometimes violent streets.
Since the panel was first presented, high-speed automotive SerDes tech has undergone a thrilling evolution. The first compliance test documents were created; the first chipsets were designed and manufactured; the first test solution was made; and the first test event occurred. This year’s panel focused on lessons learned by the people who design the SerDes and interconnect technology and define the standards that promise component interoperability – what can and can’t be leveraged from established HSS standards like 400G Ethernet, PCIe, and USB, and what must be developed.
Attendees were able to engage with and learn from the industry leaders driving automotive chipset design, integration of ECUs (electronic control units) and chipsets, tests and test equipment, final integration and standards.
Panelists shared their experiences and questioned each other’s assumptions and expectations in a robust conversation about the best way to create a testing ecosystem appropriate for technology on wheels. Discussions focused on the story of how our relationship with cars is changing – internal combustion, electric and self-driving vehicles – told from the PHY layer.
MIPI Alliance
