28-30 January 2025 | Santa Clara, Calif.
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Event Overview
Drive World at DesignCon will return to the Santa Clara Convention Center to connect automotive engineers and deliver education on the industry's latest technological advancements. MIPI leadership and MIPI members in the automotive ecosystem will participate in a panel discussion as part of the the Applying Test & Measurement Methodology track
Panel Session
29 January 2025 | 4-5:15 p.m. (PST)
Panelists: Peter Lefkin, Executive Director at MIPI Alliance; Edo Cohen, Co-Chair of the MIPI A-PHY Working Group (Valens Semiconductor); Julien Henaut (Bitifeye Digital Test Solutions); Ajeya Gupta (Ford Motor Company); Kevin Kershner (Keysight Technologies); Miki Takahashi (Granite River Labs) and Zhiping Yang (PCB Automation)
For the fourth year, the Test on Wheels Panel will share exclusive insights into how the automotive industry is tackling the unique physical layer challenges on noisy, hot/cold, wet/icy and sometimes violent streets.
Since the panel was first presented, high-speed automotive SERDES tech has undergone a thrilling evolution. The first compliance test documents were created; the first chipsets were designed and manufactured; the first test solution was made; and the first test event occurred. This year’s panel will focus on lessons learned by the people who design the SerDes and interconnect technology and define the standards that promise component interoperability – what can and can’t be leveraged from established HSS standards like 400G Ethernet, PCIe, and USB, and what must be developed.
It’s an unparalleled opportunity to engage with and learn from the industry leaders driving automotive chipset design, integration of ECUs (electronic control units) and chipsets, tests and test equipment, final integration and standards.
Panelists will share their experiences and question each other’s assumptions and expectations in a robust conversation about the best way to create a testing ecosystem appropriate for technology on wheels. This is the story of how our relationship with cars is changing – internal combustion, electric and self-driving vehicles – told from the PHY layer.
